The Apple iPad is now available at Amazon, the cradle of Kindle, an e-reader the iPad has blown out of the water . Distribution expanded considerably to the iPad within the past week with its introduction at Target on a retail level and then at Amazon, the only company other than Apple selling the tablet on the web. Making the iPad accessible on Amazon extends Apple's lead on a legion of wannabe competitors and sets up a mutually beneficial relationship between the two companies. Article source - Apple iPad, the Kindle Killer, is now available at Amazon by Personal Money Store.
Kindle Killer helps Amazon industry go up
Amazon has many resources available to it. It carries all six models of Apple's iPad that are out. Amazon may seem like they are doing something wrong by carrying a product from another business. Lauren Indvik at Mashable explains that it is actually a good decision financially speaking. Indvik writes that Amazon's e-books strategy is depending on selling e-books, not e-readers. A Kindle app on the iPad, when compared to Apple's iBooks app, has a much better inventory and tends to work better. Every iPad sold leaves Amazon with more industry. Amazon can expand e-books a little more.
iPad murders get bad news
Between Best Purchase, Apple's retail store and the on the internet Apple Store, Apple's iPad has been going like crazy. Its availability at Amazon doesn't look good for companies like RIM, which is seeking to industry its PlayBook as an iPad Destroyer. Fortune heard from Deutsche Bank's Chris Whitmore who said that competitor products will "fall flat" with the news. Whitmore explains the iPad is two years ahead in media acquisition and integration than its competition. It is also, when it comes to content, about 18 months ahead. It seems like Apple has the growing advantage when it comes to tablet usage and consumers buying that.
Why many will buy the iPad
Competitor price changes are going to confuse customers even more. This is why Darcy Travios at Forbes think more individuals will end up going to the iPad. This is just a repeat of what happened using the iPod. Of course, 70 percent of industry share goes to the iPod still. Customers prefer Apple because of the customer experience had with it. Rivals are more focused on the product. People are willing to pay more for ease of use, simplicity and elegance. Brand loyalty will help Apple out a ton with the iPad. This is why market leadership could be had by Apple.
Citations
Mashable
mashable.com/2010/10/04/ipad-amazon/
Fortune
tech.fortune.cnn.com/2010/10/04/ipad-lead-seen-as-overwhelming/
Forbes
forbes.com/2010/10/04/rimm-motorola-google-intelligent-investing-apple.html?boxes=techchanneltopstories